‘A Green Light to Greatness’ becoming unified campaign

‘A Green Light to Greatness’ becoming unified campaign

March 19
22:58 2013

Ben Peyton / Senior Staff Writer

After about a year under the new “A Green Light To Greatness Campaign,” the UNT administration will require all departments to use the appropriate campaign logos and texts in their business cards, stationary and related materials beginning April 1.

President V. Lane Rawlins introduced the “Four Bold Goals One Great University: UNT in a Whole New Light ” campaign last February. The campaign’s slogan, “A Green Light to Greatness,” is aimed primarily at high school seniors, said Kelley Reese, assistant vice president of University Relations Communications and Marketing.

Converting all of the campaign logos will help strengthen UNT’s university brand, according to an article on inhouse.unt.edu.

The deadline is typical of a new campaign where faculty are given one year to exhaust all their previous campaign materials in order for the university to have a common identity, said Kelley Reese, assistant vice president of University Relations Communications and Marketing.

“One of the keys to really building your image is to be consistent about what you say and how you say it, so the team line is an easy way for all of us to take a part in building our image to the external audiences,” said director of graphic brand management in the URCM Rolando Rivas.

There will be no enforcement of the rule, but the printing and distribution solutions have already stopped printing the previous campaign designs that featured “Discover the power of ideas.”

The “Discover the Power of Ideas” campaign lasted seven years, a typical life span for a campaign, and business cards are the most used stationary bearing UNT campaigns, Reese said.

“A Green Light to Greatness” will last until 2017 after beginning in 2012.

“It’s an enforcement where we prefer people to comply and if you need to buy new business cards the only options available now are the ‘Green Light to Greatness’ options because that is the campaign we’ve been in for over a year,” Reese said.

UNT departments pay for the stationary to be used by its staff and the printing and distribution solutions is offering a 10 percent discount on all letterheads and envelope orders until the deadline of April 1, said Richard Griffin, director of Printing and Distribution Solutions.

Reese said Sullivan Perkins, a Dallas-based advertising agency, was brought in to develop the current campaign, which was largely supported by the faculty and staff involved in the selection process as well as Rawlins having the final say.

If any materials bearing the “Discover the Power of Ideas” campaign designs are left over, The recycling department encourages that they be placed in an appropriate recycling bin or request a recycling bin, said facilities recycling supervisor Douglas Turnage.

“Typically we would encourage people to recycle it or find the appropriate use but we want the public face of the institution now to be uniformly on this brand campaign.” Reese said.

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