North Texas Daily

Addictive apps: tech giants craft behavior

Addictive apps: tech giants craft behavior

Addictive apps: tech giants craft behavior
February 27
00:42 2014

Obed Manuel // Senior Staff Writer

Speech pathology sophomore Anna Grady said the first time she played Flappy Bird was a frustrating experience.

“I kept losing,” Grady said. “I didn’t even make it past the first pipe thing.”

After several tries, she finally made it past the first gap, but her joy was short-lived as she struggled to improve her score. As of now, her high score is 55.

Throughout the day, Grady said she spends about an hour playing Flappy Bird, but she spends much more time on other applications, including Facebook, Instagram and Twitter.

These apps represent the cream of the crop when it comes to gauging users and keeping them from switching to other apps.

With technology improving at a rapid pace, apps have become a large part of people’s lives—providing information, entertainment and even supplying help. The key to an effective app is giving users one of those three while using provocative reminders.

At the end of last year, Apple revealed the top 10 most popular apps for the entire year. At the top sat Candy Crush, a game described as addictive by many App Store game reviews. Others on the list were Facebook, Twitter, Instagram, Vine and Temple Run 2.

In January, Flappy Bird, a game that was released in 2013, soared to the top of download charts for both Apple and Android app markets. The game reportedly generates $50,000 a day through its banners ads, but has since been pulled off the market because creator Dong Nguyen could not “take this anymore” according to his Twitter account.


Michael Olaya, co-founder of Pictrition and UNT physics senior, said that while working to develop his company’s app, the group considered behavioral science research.

“The easier it is to do, the more likely it is for people to do it,” Olaya said.

Pictrition is an app that allows its users to upload photos of their meals to a community of health-conscious users who rate the healthiness of a meal.

Olaya said his hope is that Pictrition users form the habit of sharing photos of every meal with the intention of having a healthier lifestyle.

“It has to provide value to someone,” Olaya said. “If you can’t provide value to someone, then you’re not offering anything.”

Center photo: Speech pathology sophomore Anna Grady shows off the Flappy Bird app on her phone in the Business Leadership Building on Wednesday afternoon. Her current high score in Flappy Bird stands at 55 points. Photo by Obed Manuel / Senior Staff Writer  

Feature photo: Speech pathology sophomore Anna Grady plays the Flappy Bird app in the Business Leadership Building on Wednesday afternoon. Grady downloaded the app about a month ago after a friend recommended it to her. Photo by Obed Manuel / Senior Staff Photographer 

About Author



Related Articles


No Comments Yet!

There are no comments at the moment, do you want to add one?

Write a comment

Write a Comment

The Roundup

<script id="mcjs">!function(c,h,i,m,p){m=c.createElement(h),p=c.getElementsByTagName(h)[0],m.async=1,m.src=i,p.parentNode.insertBefore(m,p)}(document,"script","");</script>

Search Bar

Sidebar Thumbnails Ad

Twitter Feed

North Texas Daily @ntdaily
NEWS: Denton City Council passes reproductive decisions resolution following rally🖋: @JohnAndersontx 📸: @JohnAndersontxRead more:
h J R
North Texas Daily @ntdaily
THE DOSE: Recommendations for some of 2022's newest documentaries🖋: @samthornfelt 🖼: @jasperbeeeRead more:
h J R
North Texas Daily @ntdaily
Welcome back to another edition of The Round Up! Catch up on what you may have missed this week in the third edition of our summer newsletter!
h J R
North Texas Daily @ntdaily
THE DOSE: Emmys 2022 nominee predictions: From Keaton to K-dramas🖋: @samthornfelt 🖼: @jazminesg_Read more:
h J R
North Texas Daily @ntdaily
Welcome back to the Daily's Dose podcast. Join Jaden & John as they discuss what they have been watching all summer, and what they are anticipating to see.🎙: @OberkromJaden & @JohnAndersontx 🖼: Miranda ThomasListen to it here:
h J R

Sidebar Bottom Block Ad

Latest Issue of North Texas Daily

Flytedesk Ad