Bullseye Bike Shop shifts gears with new shop, same mission

Bullseye Bike Shop shifts gears with new shop, same mission

Bullseye Bike Shop shifts gears with new shop, same mission
September 13
09:00 2018

Kevin Marshall was 25 years old when his life was changed by a bicycle.

It was 2008, and Marshall had a comfortable life working at a car dealership in Denton. But he said he did not feel like he was living his life to the fullest. So he quit his job and bought a bike.

“I personally hadn’t ridden a bike in a really long time, and when I got a bike it gave me a freedom and a great feeling,” Marshall said. “You know when you’re outdoors you just get a good feeling? Like, this is where we were intended to be — outdoors with the trees, with the breeze on my face.”

Ten years later, he owns and operates Bullseye Bike Shop, a full-service bicycle shop in Denton. It is now his full-time job to bring others the same life-changing experience he believes cycling can bring.

“This is just literally some metal and some rubber, but with technology, your time and skill, you can craft it into something that can be life-changing,” Marshall said. “It definitely is just a great experience to encourage people to be healthy, to be active — to get outdoors. We try and set people up with a way to do that in a healthy way that’s sustainable.”

Marshall just moved Bullseye Bike Shop into a brand-new location less than half a mile down the road from UNT, on the corner of West Hickory and Denton streets. From selling a range of different bikes to repairing and accessorizing them, the shop has become an important part of the cycling culture in Denton.

Bullseye Bike Shop recently moved locations and is now located at 700 W. Hickory St. Rachel Walters

More than just customers

Marshall started his shop in 2009 after the bicycle shop he had been going to for his own bike needs, Bike-O-Rama, closed down. He saw potential in the space and worked out a deal with the landlord for him and a friend to pay the lease once they opened Bullseye Bike Shop.

“We started off just pulling bikes out of the trash or going to garage sales or thrift stores and buying bikes and fixing them up and ordering all the parts because we had no money,” Marshall said. “We didn’t really pay ourselves very much at all — just worked super hard and managed to build it up into a really great business.”

The shop really started to take off a couple months after they opened it when they met a Bianchi rep while serving in Mexico for the summer. When they came back home they were set up as Bianchi bike providers.

“They’re the oldest bicycle manufacturer in the world — they’re very, very legit,” Marshall said. “They’ve had over 40 Tour De France wins on their bike. We went from being this little hole-in-the-wall shop to having this really, really great bike line that helped launch the shop.”

Marshall bought his business partner out two years after launching Bullseye Bike Shop and it has been growing ever since.

Now, it is a place for potential bike owners and cycling enthusiasts to not only come for their bike needs but to experience the welcoming culture of Denton.

“The feedback I get from most of the customers is just that we have really good customer service, we really care about our customers,” Marshall said. “That’s a huge aspect to me. Without our customers we’re nothing.”

Taylor Pippert has experienced the welcoming environment of Bullseye Bike firsthand. When the 33-year-old UNT art major moved from Houston to Denton a year and a half ago, one of the first places he looked for was a bike shop.

“I felt like the friendliness and the service they were offering was quality,” Pippert said. “I’ve been to other bike shops, and I didn’t really feel like I was welcomed like I was here.”

Bullseye Bike Shop owner and operator Kevin Marshall works on a Celeste-colored Bianchi bike. Bullseye Bike Shop recently moved to a new location, 700 W. Hickory Street. Rachel Walters

Fresh look, same mission

After nine years, Bullseye Bike Shop moved into a new building two weeks ago. The decision to change from their first location was not easy, but it has been exactly what the shop needed.

“There were a lot of memories there, a lot of history,” Marshall said. “But for me, it’s actually really relieving. The new shop has a soothing vibe to it. It feels really good in here.”

The new shop is also right next to UNT which was an aspect of the shop Marshall specifically wanted so it would be more convenient for students. The shop is also working on rebranding to be more bicycle focused with a 1920s theme.

For new Bullseye Bike Shop employee Gina Lozano, she is excited she joined the team during the transition. She and her husband have been customers for years but now she gets the chance to learn about the process behind the counter.

“I started at the old location right before we moved over here,” Lozano said. “It’s always just been nonstop, constant moving since we’ve been in. It feels really nice to be a part of [Bullseye Bike Shop]. It’s an established shop but it’s like a fresh start here.”

Even though the shop is changing things on the outside, the purpose of the shop is still the same: To help everyone experience the joy of riding bikes so they can live their lives to the fullest.

“I think it’s just really good for us mentally, and it’s really good for us physically,” Marshall said. “There’s a lot of aspects there that bring happiness and are good for you. I also like the fact that we get to be a part of it by helping somebody out and giving them a bike or fixing their bike. We’re connecting them to that experience.”

Featured Image: Bullseye Bike Shop owner and operator Kevin Marshall sits next to a Celeste-colored Bianchi bike mid-repair on a bike stand. Bullseye Bike Shop sells new and used bikes, accessories, and offers repair services. Rachel Walters

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Rachel Linch

Rachel Linch

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