Deal with Dallas Cowboys means more attention on UNT

Deal with Dallas Cowboys means more attention on UNT

Deal with Dallas Cowboys means more attention on UNT
August 17
12:11 2016

Clay Massey | @Clay_FC

The university’s partnership with the Dallas Cowboys is a deal UNT President Neal Smatresk hopes will drive greater brand recognition of UNT to a national audience.

This also gives UNT students potential opportunities to land internships with the Cowboys, the most valuable sports franchise in the world according to Forbes.

UNT will be the only university advertising at Cowboys games, according to a news release. The partnership became official in early August. UNT’s marketing messages will be visible inside AT&T Stadium for the upcoming Cowboys season as well as the Star in Frisco.

After regent Brint Ryan broke the ice with mutual connections between the university and the Cowboys, negotiations were ready to move forward.

“We had an exploratory conversation,” Smatresk said. “It evolved from there into plans for a very significant partnership.”

The Star in Frisco, the Cowboys’ new world headquarters, is located directly across from the UNT New College. The proximity made the partnership viable.

“It will give us very high-profile coverage,” Smatresk said. “We believe we’ll have broad exposure not just in this region, which is our primary region for student recruitment, but national exposure, that we would probably have difficulty emulating by going out into traditional media markets.”

Smatresk wants to get Cowboys officials into the classroom. The classroom and internship facet was one of the biggest selling points for Smatresk.

“Just the sponsorship part wouldn’t have been enough to turn my head,” Smatresk said. “It was being able to weave in one of the hottest sports businesses in the country to our educational program. I basically told them if we weren’t going to do that, I wasn’t interested in the relationship. They agreed.”

About Author

Reporter

Reporter

Related Articles

0 Comments

No Comments Yet!

There are no comments at the moment, do you want to add one?

Write a comment

Write a Comment

Sidebar Top Ad Banner

Latest Issue of North Texas Daily

Social Media

Sidebar Thumbnails Ad

NT Daily TV

NT Daily TV

Sidebar Middle Ad

Twitter Feed

North Texas Daily @ntdaily
BREAKING: UNT’s student athletic fee gets approved by a vote of 55% approval. https://t.co/Yg1pPwMGGM
h J R
North Texas Daily @ntdaily
North Texas concluded their indoor season with two podium finishes at the Conference USA Indoor Championships as th… https://t.co/szgvrDRhdH
h J R
North Texas Daily @ntdaily
RT @NTDailySports: PODCAST NUMBER THREE IS UP!Brady and Brune are joined by @CJHMitchell to talk men's and women's basketball along with…
h J R
North Texas Daily @ntdaily
THE DOSE: *Spoilers ahead* It’s been a long time coming, and it’s still probably unknown the impact of the Marvel i… https://t.co/JUCuMbEnrJ
h J R
North Texas Daily @ntdaily
OPINION: "We’ve all seen it 100 times before. And at this rate, probably another 100 times before it ends."https://t.co/KPWsE0MKGw
h J R

Sidebar Bottom Ad