North Texas Daily

Denton ISD unveils new mission statement

Denton ISD unveils new mission statement

April 02
23:03 2013

Daniel Bissell / Staff Writer

The Denton Independent School District adopted its new motto, “Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community,” in a 7-0 vote by the school board on March 19.

School board president Mia Price said the new mission statement provides a more exact projection of the school district’s undertaking.

“We felt the school district’s old mission statement was a bit lengthy,” Price said. “Our new mission statement delivers a clear and concise message about DISD’s intended direction.”

Price said the school district has witnessed changes over the years and that many felt the mission statement needed updating.

“Our district has changed a great deal since the former statement was written and we have grown considerably,” Price said. “Our demographics have changed and the needs of our students have changed as well. We cannot fear change for it is indeed upon us.”

Director of school improvement and support Chris Shade said the new mission statement was fashioned by the district’s Educational Improvement Council EIC.

The EIC, of which Shade serves as chairman, is a group of district staff members, parents, and community and business leaders. He said the council was formed in spring 2012 to revamp the district’s mission, vision, values and goals.

“We decided to complete these objectives in individual steps,” Shade said. “We figured that the mission needed to be changed before we could go on to the vision, values and the goals.”

Shade said the council used social media to spread the word and gather feedback from the citizens in the district. He said the council received hundreds of emails and Facebook responses containing ideas to rebrand the mission statement.

The use of social media allowed the district to get many ideas.

“We pitched the idea using social media, which gave us the ability to reach out to a wide audience and get instant feedback like never before,” Shade said. “We used Facebook to ask questions about what school is for, what is important to our community, and why people are in Denton ISD; the feedback helped us create our new mission objective.”

Price said the new mission statement strengthens the evolving identity of the Denton school district and reflects the goals of its future.

“I feel the new mission statement embraces our changes and indicates our goal as a district to be committed to the lifelong success of all of our students here and throughout the world,” Price said.

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