First day of alcohol sales go well at Apogee

First day of alcohol sales go well at Apogee

First day of alcohol sales go well at Apogee
September 10
23:45 2014

Scott Sidway/Staff Writer

University of North Texas officials were pleased after a successful first day of beer sales at Apogee Stadium last Saturday when the Mean Green played Southern Methodist University.

While there were a few minor issues along the way with the sales process, athletic director Rick Villarreal said he was happy with the way the students and fans handled themselves during the game.

“We can’t thank the student body enough,” Villarreal said.  “We only had one incident in the stadium where somebody tossed a beer bottle onto the field, and we took care of that. And that’s less than we’ve had in previous years.”

Outside of that one isolated incident, UNT security captain Jim Coffey said that his staff had no issues.

“We had no arrests and no citations,” Coffey said. “You can attribute that to an early kickoff or whatever you want, but things went well.”

The biggest hiccups that UNT faced on Saturday were logistical elements dealing with the actual sales. Roy Metzler, owner of Metzler’s Barbecue and supplier of the beer at Apogee, said that one of his only concerns was directing traffic evenly between the four booths.

“The biggest confusion was that two of the four booths are really kind of hidden in corners of the stadium,” Metzler said. “There’s not a lot of traffic flow where they are. We had to direct people from the other two booths to those two in order to even out the lines. But I think once people know there are stations at four corners, it’ll even out.”

Villarreal also said the line distribution between booths was a problem, but teaching fans where the booths are will serve as a quick and easy fix.

“They’re not used to going to the outer concession stands, because when they come down the stands most people go towards the middle,” Villarreal said. “Once we let people know that there are booths here to the left and to the right, that made things move a lot quicker.”

Another fact that Metzler stated was that each booth was supposed to have four cash registers and checkout points, but the stadium only had three per booth available on Saturday.  Metzler believes they have already solved the problem for the next home game today.

“On Thursday, there will be four [cash registers] in each booth, including one beer-only register,” Metzler said.

Regardless of the results of UNT’s first attempt selling beer at Apogee, Coffey said the 11 a.m. kickoff makes it difficult to use Saturday as a measuring stick for the future.  He said his team won’t have an accurate read on what a normal game will be like until the third or fourth home game.

“The second game is an evening game during the week, so that won’t give us a good picture either,” Coffey said. “It’ll probably be the middle of the season until we get a normal feel of the games.”

Metzler said that the 11 a.m. kickoff made an impact on sales in addition to the overall experience.

“I think [the sales] were good for an 11 a.m. kick and for how hot it was,” Metzler said. “Sometimes when it’s so excessively hot, people don’t drink as much alcohol.”

Despite the early kickoff and the minor problem with crowd control, Villarreal said the process will only get smoother from here.

“We think that we’ll see better sales in the future because we’ll exceed these expectations,” Villarreal said. “We had a good system and even refused service to a couple of people because we felt they had enough.  So we’ll continue to make the process better and more effective so we can continue to do a great job.”

Featured Image: Mean Green fans wait patiently for beer inside Apogee Stadium on Saturday. Sept. 6 was the first day fans could purchase beer in the stadium. Photo by Josh Knopp – News Editor

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