North Texas Daily

Kleenex invents anti-viral tissue<BR>

Kleenex invents anti-viral tissue<BR>

June 15
12:00 2004


DALLAS (AP) — First it was everything from dish soap to toothbrushes that promised protection against bacteria. Now the maker of Kleenex says it will sell tissue that kills viruses.
Kimberly-Clark Corp. said Wednesday that its newest product will be on store shelves in time for the next cold and flu season.
The consumer-goods giant has been working on an anti-viral tissue for several years, and company officials are confident they’ve got a winner in Kleenex anti-viral. Their optimism is rooted in the huge success of anti-bacterial products.
“The consumers immediately understand the benefits. It’s very intuitive,” said Steve Erb, who manages the Kleenex brand.
Consumers in focus groups loved it, he said. “

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