North Texas Daily

Millennials are obsessed with coffee

Millennials are obsessed with coffee

Millennials are obsessed with coffee
January 25
18:30 2018

Coffee has easily become one of the world’s biggest trends for millennials.

Its bitter taste will reel you in and keep you hooked. According to Harvard’s school of public health, 54 percent of Americans over the age of 18 drink coffee every day.

They drink about 3.1 cups a day, with the average cup size being 9 oz.

For a brewed cup of coffee, $1.38 is spent, and for an espresso, it’s more than a dollar more, averaging to about $2.45.

All of this averages out to a grand total of $40 billion a year, in the United States alone.

So why do millennials love coffee so much?

Well, for one thing, there’s no way to escape the smell.

With two Starbucks coffee shops on UNT’s campus and local cafes like Aurora Coffee down the street, the aroma will consume you in a heartbeat. It’s like you have to buy a cup in order for the smell to escape you.

The cold weather aids the popularity of the warm drink, too. While lips chatter and hands freeze, holding a cup of coffee and bringing it to your mouth is probably the most satisfying thing you can do in that moment.

Coffee is advertised in many different ways: You have the Americano, mochas, frappuccinos and then you have latte art.

Latte art has recently become a newer trend. Not only does the coffee have to taste good, but it also has to look appealing.

Latte art is bought for Instagram-worthy pictures and for the pleasure of drinking coffee that gives you your money’s worth — at least in the visual sense.

It is understandable why coffee has become addicting. Drinking more than one cup throughout the day is normalized. We praise those who drink more than their body can handle, and we worship those who are bold enough to drink it black.

It’s like we have to “out-do” others in our coffee choices and the amount we put toward purchasing a cup.

There is no other drink that comes close in popularity. An inclination in La Croix Sparkling Water rose last year, but no one speaks of its heavenly smell.

Having a coffee maker in a home is standard living in this age in time.

No one freaks out about a Keurig taking space in a college dorm. It is a part of our society.

Coffee is a drink that will always be a trend. Starbucks will either come up with something worse than the unicorn drink and have everyone go ballistic or something will follow 3-D latte art.

Featured Image: Illustration by Ari Solorio

About Author

Kenya Menjivar

Kenya Menjivar

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