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Movie teasers to watch during the Super Bowl

Movie teasers to watch during the Super Bowl

Movie teasers to watch during the Super Bowl
January 30
01:10 2014

Preston Barta // Film Critic

For movie fans who don’t favor football, Super Bowl Sunday is also a night when movie studios showcase upcoming films. Studios spend millions of dollars – nearly $4 million for every 30 seconds to be exact – to debut TV spots for some of the year’s biggest blockbusters.

Sony and Columbia Pictures purchased a Super Bowl slot for a new “Amazing Spider-Man 2” trailer. For those who go to the movies regularly, we don’t anticipate a major reveal, as we’ve seen more than a handful of new Spidey footage already for its May 2 release. Instead, expect a condensed version of the existing trailer.

It is possible, however, that the studio will use this ad to give audiences more exposure to the film’s villains, such as The Rhino (Paul Giamatti) and Gobby Jr. (Dane DeHaan), but it’s probably safer to assume that it will be more of the web-slinger (Andrew Garfield) battling Electro (Jamie Foxx), who have both been at the center of the marketing campaign.

The first trailer for “Captain America: The Winter Soldier,” played before last year’s “Thor: The Dark World” in theaters. The sequel to 2011’s “The First Avenger” was well received by Marvel, Disney and its audience. So the studios opted to capitalize on that buzz in advance of the film’s April 4 release with another shiny trailer.

Many comic book fans were hoping to get a first look at James Gunn’s debut trailer of “Guardians of the Galaxy” (Aug. 1) after the director tweeted about it a few weeks ago, but the push for the boy in red, white and blue is no surprise with the release date rapidly approaching.

First shown in 2012’s “The Avengers,” the Helicarrier made an additional appearance in the first “Winter Soldier” teaser. It was the kind of money shot that instantly makes you want to line up for the movie. If the studios are smart, they’ll use the glorious spectacle again to their advantage.

The perfect trailer to air during the Super Bowl, given the premise, is the NFL-approved “Draft Day” (Apr. 11), starring Kevin Costner and Jennifer Garner. The film follows the fictional events leading up to and during the NFL Draft for Cleveland Browns’ General Manager, Sonny Weaver Jr. (Costner).

Lionsgate and Summit Entertainment have both confirmed they will run a new trailer for the film during the Super Bowl pre-game. It’s a slam-dunk opportunity for “Draft Day” to cross-promote to a football-loving audience, given that the NFL rarely grants Hollywood the license to use its teams and logos in movies.

Based on the immensely popular video game, “Need for Speed” was also confirmed by Dreamworks and Disney for a spot. Opening on Mar. 14, the added promotion of the film could give it the most real impact in terms of box-office and awareness.

Universal Studios normally used the Super Bowl as a way to advertise its long-running franchise, “Fast & Furious,” but with “Fast & Furious 7” pushed to 2015, the field is wide open for Disney to hit a similar demographic with “Need for Speed.”

Teleprompters’ best friend, Michael Bay, confirmed last month that the first “Transformers 4” (Jun. 27) trailer would run during the Super Bowl, with another theatrical trailer arriving shortly thereafter. So what can audiences expect from everybody’s favorite explosion and model hungry director with “Transformers: Age of Extinction?” Hopefully, it will be our first look at Marky Mark (Wahlberg) with the rumored Dinobots.

Honestly, Bay’s “Transformers” films haven’t always been the most brain-satisfying movie experiences, but they do produce amusing trailers. So look for a 30-second “Transformers 4” trailer during the first quarter.

Super Bowl XLVIII airs Sunday at 5:30 p.m. on FOX.

Feature photo: Kevin Costner returns to the sports genre in “Draft Day.” Photo courtesy of Summit Entertainment

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