Muggles: the anything but ordinary frozen yogurt experience

Muggles: the anything but ordinary frozen yogurt experience

Muggles: the anything but ordinary frozen yogurt experience
May 30
15:40 2017

Kayla Henson | Staff Writer

In a booming business center 10 minutes from the Denton Country Club lies a small yogurt shop with a big twist.

Despite Yogurt Bliss’ deceptively sleek, gray interior, the real color comes from its extraordinary, unique dessert that draws crowds from all around North Texas.

Beyond the ordinary frozen yogurt options normally offered, Yogurt Bliss raises the bar through their introduction of Muggles – mugs filled with frozen yogurt that can stack anything from donuts to giant marshmallows on top of it.

“We wanted to create something fun but still keep yogurt as the main concept,” co-owner Judith Garcia said.

Along with her husband Gabriel Cortez and their friend Eric Mauk, Garcia began creating the concept for Muggles last December, and even held a New Year’s Eve taste testing party for family and friends to try the new creations. The partners found an opportunity to try their concept out in a business after the former family who ran Yogurt Bliss moved, leaving the business to them in mid-February.

The idea for the Muggles stemmed from “playing around on Pinterest,” Garcia, the main creator for the recipes, said. Although the original idea came from Pinterest, Garcia creates all the recipes herself and continues to taste test new possibilities.

“We were wanting to make something different than usual,” Garcia said. “Muggles are all about creating anything but ordinary experiences.”

On April 1, Muggles were officially added to the menu and released to the public, resulting in an hour long wait line snaking out the door.

The reviews began to pour in shortly after, giving the business five out of five stars on Facebook Review. Facebook quickly became the company’s main source of advertisement. Stacking up over 2,000 likes in the span of two months, the page also has an excellent engagement rate of customers liking and sharing pictures of the gigantic dessert mugs.

Yogurt Bliss, like many other frozen yogurt stores, runs on a build-your-own model, in which customers start with their own base flavor of frozen yogurt and then add as much or as many of any topping they would like. Jake King

Yogurt Bliss employee and UNT alumna Juan Loya found this job ideal for releasing his creative passions while also following specific recipes set by Garcia.

“As a creative person, I like building the Muggles,” Loya said, adding the finishing chocolate syrup to a S’mores Muggle. “They’re fun to make, and I like adding pizazz to the normal yogurt people are used to.”

Loya began working at Yogurt Bliss in early March and has seen a noticeable difference in customer size since the Muggles were released. Birthday parties and large gatherings were soon planned after the release as people wanted to try the Muggles for themselves.

Despite the restricted interior of the store, Loya noted that most groups flow in and out, usually not staying longer than 20-30 minutes.

While there are many options to choose from, including everything from S’mores to Unicorn Muggles, Garcia assured there are several new flavors and ideas to come starting this summer.

“Starting the first week of June, we will be starting a Muggle of the Month, most likely based on that month,” Garcia said. “Like how we did the Bunny Muggle in April. We try to fit an ongoing theme or holiday for the given month.”

Muggles of the Month will only be available that month unless they are in demand enough to be added to the menu. For the month of June, customers can look forward to Coffee Muggles and Mini Muggles, which will provide an alternative to the towering mugs.

At the moment, Yogurt Bliss is open Sunday to Friday from 1 p.m. to 9 p.m. and 11 a.m. to 9 p.m. on Saturdays. They will begin to extend closing hours to 10 pm in June.

As for any future plans for the company, Garcia is hopeful to open more sites, possibly exclusively featuring Muggles.

“We definitely see it growing and aspire to open more locations in the DFW area,” Garcia said.

Featured Image: Yogurt Bliss is a frozen yogurt store in Denton where the specialty item is known as Muggles. These muggles are similar to a frozen yogurt shake with a theme, this one referred to as “Campfire.” Jake King

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Kayla Henson

Kayla Henson

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