North Texas Daily

Nike boycott does not have a sweatpant leg to stand on

Nike boycott does not have a sweatpant leg to stand on

Nike boycott does not have a sweatpant leg to stand on
September 06
18:49 2018

Some protests take the form of marches in the street, picket signs and putting pressure on legislative officials. Some, evidently, take the form of cutting the Nike logo off your own clothes.

In response to the athletic company’s new ad featuring Colin Kaepernick, a number of disgruntled Nike consumers took to destroying the brand’s merchandise — merchandise they had already purchased. The boycott manifested almost immediately after the ad’s release, with many taking up scissors and even fire against the socks, shoes and shorts they bought themselves.

In the past, there has been similarly misguided mass destruction of goods in the name of protest. Last year, Fox News host Sean Hannity convinced many of his viewers to chuck their Keurig coffee makers out the window when the brand pulled its advertisements from his show.

When will people learn how to protest effectively? And more disturbingly, what exactly do protesters think Nike has done that is worthy of a complete boycott?

Protesters seem most angry that Nike is siding with Kaepernick, essentially endorsing his stance on police brutality and racism. While they may be highly controversial among certain football fans, these concepts are widely accepted as real social and structural issues we need to confront. Turning a blind eye to things you personally do not care about does not mean they don’t exist, but that’s a can of worms for another day.

Another aspect that provoked the protesters may be the fact that Nike kept their continued partnership with Kaepernick in the shadows until the 30th anniversary of the brand’s iconic slogan. It seems unhappy fans wanted every NFL advertiser to reject Kaepernick and his views as quickly as the 49ers did, but this is just not realistic. Different companies have different values and demographics and will not always come to the same conclusion.

In a political climate where not picking a side is as bad as picking the wrong side, it’s admirable that a brand as prominent as Nike made the right decision so publicly. Of course, it would have been preferable if the company didn’t conveniently wait for a highly publicized, highly profitable, celebratory moment like an anniversary to reveal their support.

When it comes to ethical questions like this, hesitation is proof enough of faulty moral fiber. At the very least, Nike’s hesitation to come forward and defend Kaepernick’s actions proves the brand needed time to organize their priorities and decide if the endeavor was worth it.

If any company can afford a slight dip in sales due to a politicized statement, it’s Nike.

Those on Twitter mad about the advertisement claim it isn’t accurate — “If Kaepernick didn’t lose any money and came out the other side with his brand deal intact, what exactly did he sacrifice?” He was a professional football player. He had to leave the job he loved and his elevated platform all because he exercised his Constitutional rights to bring light to issues affecting his community. Wouldn’t you consider that a sacrifice?

Featured Image: Chelsea Tolin

About Author

North Texas Daily

North Texas Daily

The North Texas Daily is the official student newspaper of the University of North Texas, proudly serving UNT and the Denton community since 1916.

Related Articles

0 Comments

No Comments Yet!

There are no comments at the moment, do you want to add one?

Write a comment

Write a Comment

Search Bar

Sidebar Thumbnails Ad

Twitter Feed

North Texas Daily @ntdaily
RT @tarpwill: #UNT students, if you want to know how the University is gradually reopening services on-Campus, I got an article with the de…
h J R
North Texas Daily @ntdaily
NEWS: University begins process of reopening in-person services📝 by @tarpwillhttps://t.co/0MVPBdJj4Z
h J R
North Texas Daily @ntdaily
OPINION: Summer classes and how to handle them📝 by @OberkromJaden 🖼 by @AustinBanzonhttps://t.co/UykDZE9JwD
h J R
North Texas Daily @ntdaily
OPINION: Break down walls of music gatekeeping📝 by @sarah_berg16 🖼 by @pastellivihttps://t.co/XN2QZqKaAM
h J R
North Texas Daily @ntdaily
OPINION: Quarantined D&D: World of One’s Own📝 by @v_favarato 🖼 by @pastellivihttps://t.co/lWQUXO3bcC https://t.co/oYfseEVvzc
h J R

Sidebar Bottom Block Ad

Flytedesk Ad

Instagram