North Texas Daily

President of Nordstrom to speak about retail

President of Nordstrom to speak about retail

President of Nordstrom to speak about retail
November 11
00:08 2014

Hannah Lauritzen / Intern Writer

The introduction of mobile technology has changed everything, and retail companies are coming up with new, innovative ways to use it to its full potential.

As a second installment in the Executive + Scholar Lecture Series, President of Nordstrom Stores Jamie Nordstrom is coming to campus to present how to use digital media to the best advantage in a retail setting. The lecture takes place 10 a.m.-noon today in the Gateway Center. Tickets are free for all students.

Nordstrom, the grandson of the retail chain’s founder, began his career with the company in a humble stockroom of the Bellevue store in 1986. He spent his high school and college years selling shoes before moving on to numerous positions. This past May, he was named president of Nordstrom Stores after being the President of Nordstrom Direct since 2005. His efforts helped establish smooth customer experiences.

“Jamie ran Nordstrom Direct for nearly a decade, and under his leadership, Nordstrom is considered a leader in omni-channel retailing,” said Richard Last, Digital Retailing Lecturer and Program Coordinator. 

Before Nordstom’s lecture, attendees will hear from three research scholars belonging to UNT’s Global Digital Retailing Research Center. Associate professors HaeJung Kim and Kiseol Yang and assistant professor Sanjukta Pookulangara..

Each scholar will provide a different perspective that will serve to complement Nordstrom’s lecture. Kim’s research focuses on the psychological and social aspects of consumer digital engagement. Pookulangara’s research examines social commerce, multi-channel retailing, consumer behavior and social responsibility. Yang’s research focuses on the mobile device as a disruptive technology.   

“On Tuesday, I will talk about disruptive technology, specifically mobile technology and how it has changed everything. Digital is everywhere, so I think it’s a benefit for everyone who uses a mobile phone or uses Facebook or any kind of social commerce,” Yang said. “You will get some different perspectives from each scholar and also the industry perspective from Mr. Nordstrom.” 

The Executive + Scholar Lecture Series will have a final installment in February featuring Kip Tindell, the CEO of the Container Store.

“We’re going to be working super-fast on the February installment,” said Alicia Stephenson, the student event planner for the Executive + Scholar Lecture Series. “The bookstore is going to have his book, and they are going to be for sale at the actual event, too, for a book signing. We’re really excited for that one, because it will be the first time we are able to do something besides just a lecture.”

Featured Image: Jamie Nordstrom, president of Nordstrom Stores, will give a presentation on today from 10 a.m. to noon in the Gateway Center. Photo courtesy of UNT News

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