North Texas Daily

UNT has a new geofilter for Snapchat

UNT has a new geofilter for Snapchat

UNT has a new geofilter for Snapchat
June 24
12:38 2015

Brooke Anguiano | Staff Writer

It took a couple tries,  a failed attempt and multiple drafts, but there is a new UNT geofilter on Snapchat. Selfie away.

Connor Gray, who is the Student Government Association’s public relations director, created the newest addition to the Snapchat geofilter for the UNT campus. On Tuesday, he tweeted a screenshot of an email from Snapchat, announcing the company had accepted his proposed filter.

For those unfamiliar with Snapchat, a geofilter is a location based filter that allows you to display where you are in a picture by a sketch that usually represents the city, or in this case a university campus.

Gray’s sketch is the back of an eagle’s tail-feathers with “University of North Texas” on top of it in all green ink placed at the top of the picture.

“I felt like tail feathers brought the connection between eagles and UNT,” Gray said. “I thought green feathers would connect to our school spirit in a simple way.”

Before Gray’s was accepted by Snapchat, there were other filters for UNT and the city of Denton. But Gray, an artist and a Snapchat user, did not like the Denton filter.

“I thought the Denton geofilter looked like it was taken out of a coloring book,” Gray said. “UNT is a big part of Denton so I wanted to represent us.”

Snapchat allows anyone to submit their work, so long as it is 100 percent original. As far as choosing a place, they suggest that the sketch shows a local community and not a large-scale community such as a state.

There are certain specs to abide by, which you can find here and here. Filters must be less than 300KB big and 1080px wide. As of now, businesses are not permitted to have their own filters, and logos and name brands are not allowed in the filters.

The “geofence,” or area, that you draw should be thought out and be limited to the specific community that your art depicts. Relevance is key. You want to use an icon that is familiar to the people living there so they will be likely to use it.

To ensure that the community is properly represented, not all of the artwork is made into a geofilter.

“My first attempt was rejected within a day, but the second one took about two weeks to be approved,” Gray said.

Snapchat has become increasingly popular among young people, and is evolving with new features regularly. According to Business Insider, Snapchat has between 100 and 20o million users.

“It makes us feel noticed, and I like how they represent UNT,” students Dionna Duong and Urroj Raza said at Willis Library.

Featured Image: Courtesy photo taken in Library Mall via Snapchat.

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